property cleaning and maintenance, you could actually increase your customer base? It’s true. Why? Because we’ve got something the public wants so much, they’ll consider switching to you if you use us. What is this bit of magic? It is the social issue at the top of most everyone’s list today – environmental sustainability. AKA ‘green,’ ‘non-toxic,’ ‘environmentally-friendly,’ and so on. According to a recent Nielsen survey, consumers around the world are more “socially conscious” than ever. And out of a dozen-and-a-half popular social causes, the “green” movement – environmental sustainability – is way out in front. Two thirds of the 28,000 consumers surveyed said they prefer to deal with companies that follow environmentally-friendly practices. Nearly as many said they prefer to work for such companies. And about the same number said they prefer to invest in such businesses. Also, nearly half of the 28,000 people Nielsen talked to said they would pay more for products and services from green companies than from others.